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The Pizza Head Show : ウィキペディア英語版
The Pizza Head Show

The Pizza Head Show was the name of a live action parody show used in Pizza Hut commercials from 1991 to 1999 to advertise their promotions and new kinds of pizza. The commercials starred a piece of pizza named Pizza Head, who had a face made out of different toppings and his pizza cutter nemesis named Steve who would try to cause him as much harm as possible.
These advertising campaigns were from San Francisco's Goodby Silverstein & Partners were directed by Walter Williams in a style similar to his "The Mr. Bill Show", an early series of ''Saturday Night Live'' skits. A normal commercial would begin with Pizza Head saying something about the promotion, then Steve would somehow get involved demonstrating the promotion, with the help of an offscreen narrator.
==History==
In 1991, Pizza Hut sought to attract older youngsters, specifically 12-year-olds, to build its dine-in business.〔Benezra, Karen. (July 4, 1994) Brandweek ''Pizza Hut K'NEX the Dots.'' Page 4.〕 Through comedy writer Walter Williams and San Francisco advertising agency Goodby Silverstein & Partners, Pizza Hut created ''The Pizza Head Show'' series of television commercials〔 to convey the message that Pizza Hut meant weird fun,〔Algeo, David. (July 11, 1994) The Wichita Eagle ''Pizza Hut ads give the kids their own, weird, slice of life.'' Section: Business Plus; page 9D.〕 the commercials featured spokes-character "Pizza Head" and his pizza-cutter nemesis, "Steve."〔
Pizza Head was a high-pitched Leslie-like-voiced, claymation slice of pizza whose facial features were olives, pepperoni and other toppings.〔〔The Miami Herald (July 11, 1994) ''Oh no! It's Pizza Head!'' Section: Business; Page 17〕 Comedy writer Williams was creator of the Mr. Bill Show.〔
The spots were rather simple, paralleling the old Mr. Bill segments.〔 Each commercial would open with a picture of a Pizza Hut restaurant having the words "The Pizza Head Show" appear over the picture.〔 Pizza Head then would appear, talk to the audience, and get into a jam.〔 The host of the commercials was a voice represented by a hand (similar to "Mr Hands" from the Mr. Bill shorts). The hand would say "Hey Pizza Head, here's your friend, ..." as in "Hey Pizza Head, here's your friend, Doctor Steve" or "Hey Pizza Head, here's your friend, Coach Steve". Similar to Mr. Bill, when he saw his nemesis, Sluggo, Pizza Head would respond with "Oh that's Great! Wait a minute, he's not a real (Doctor, Coach, etc.)" and then would identify Steve through Steve's disguise. The hand would reassure Pizza Head ("Sure he is!"), but Steve then would humorously harm Pizza Head (i.e. hitting Pizza Head with a meteor or dropping him from an airplane).〔 Some of the commercials ended with the destruction of a model of a Pizza Hut restaurant typically by whatever harmed Pizza Head. The commercials ran from 1991 to 1999. There were also Pizza Head and Steve mazes that came out in 1997 for Pizza Hut.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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